HORECA – Sales Manager 265 views

Job Description

Job Summary:

A HORECA Sales Manager is a professional responsible for managing sales activities within the HORECA (Hotel, Restaurant, and Catering) sector.

This role involves developing and implementing sales strategies to increase revenue and market share within the hospitality industry.

Here are some key responsibilities and skills associated with the role of an HORECA Sales Manager:

Key Responsibilities

Sales Strategy: Develop and implement effective sales strategies to achieve revenue targets within the HORECA sector.

Client Acquisition: Identify and acquire new HORECA clients by prospecting, networking, and building relationships within the industry.

Account Management: Nurture and maintain relationships with existing clients to ensure customer satisfaction and repeat business.

Market Research: Stay informed about market trends, competitor activities, and customer needs within the HORECA sector.

Product Knowledge: Have a deep understanding of the products or services offered by the company and effectively communicate their value to potential clients.

Negotiation: Negotiate contracts, pricing, and terms with HORECA clients to maximize profitability while meeting customer needs.

Collaboration: Work closely with other departments such as marketing, operations, and logistics to ensure seamless delivery of products or services to clients.

Reporting: Prepare and present regular sales reports to the management team, highlighting key performance indicators and areas for improvement.

Skills:

Communication: Strong verbal and written communication skills are essential for effectively conveying product/service benefits and negotiating with clients.

Relationship Building: The ability to build and maintain strong relationships with clients, suppliers, and internal teams is crucial.

Sales Techniques: Proficiency in various sales techniques, including prospecting, cold calling, and consultative selling.

Market Knowledge: Stay informed about industry trends, competitor activities, and market demands within the HORECA sector.

Negotiation Skills: Strong negotiation skills to reach mutually beneficial agreements with clients while protecting the interests of the company.

Analytical Skills: The ability to analyze sales data, market trends, and customer feedback to make informed decisions and adjustments to sales strategies.

Teamwork: Collaborate effectively with cross-functional teams to ensure the successful execution of sales plans.

Problem-Solving: The capacity to identify and solve problems or challenges that may arise during the sales process.

Benefits

Commensurate with experience and qualifications

Job Requirements

Qualifications

Qualifications and Skills:

• Senior Certificate or a related field (preferred) – 10 years Sales experience.
• Proven experience in FMCG, HORECA or sales management, with a track record of achieving and exceeding sales targets.
• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Analytical skills to interpret sales performance data.
• Knowledge of retail operations, merchandising, and customer service best practices.

How to Apply?

Interested candidates should Sign-up or login to apply now or kindly forward your application letter, CV, Police clearance, certificates and references to: hrm@apex.sc by Friday 23rd May 2025.

PLEASE NOTE THAT ONLY SHORT-LISTED CANDIDATES WILL BE CONTACTED

Note:

In order to increase your chances of a successful selection, kindly ensure that your application is complete and that all relevant information such as your qualifications have been provided with your application.   Otherwise, the Employer reserves the right not to consider your application for selection.