Sales Representative (HORECA) – External 129 views

Our growing HORECA team is hiring. We are seeking a Sales Representative to act as the vital link between our food distribution business and the independent hospitality sector. As a field-based Sales Representative you are responsible for driving sales by opening new accounts, managing relationships, providing convenience and growing basket of products with independent operators.

Job Description

Key Responsibilities:

Sales

• Identify, prospect, and secure new accounts within the local hospitality and independent food sectors.
• Consult with clients to understand their menus and pitch suitable bulk ingredients, breakfast items, and beverages.
• Understand client objectives and challenges to deliver tailored solutions.
• Build and maintain strong, trust-based relationships with clients.

Account Strategy & Growth

• Develop and execute account plans aligned to the client and company objectives.
• Identify growth opportunities including upselling and cross-selling initiatives.
• Collaborate with internal teams to align solutions with client needs.

Client Relationship, Communication & Coordination

• Act as the primary point of contact ensuring responsive and high-quality service.
• Coordinate cross-functional teams to deliver on commitments and resolve issues.
• Ensure effective communication between clients and internal departments.
• Provide regular updates on performance, projects, and market insights.

Problem Solving & Conflict Resolution

• Proactively identify and address potential challenges within accounts.
• Resolve client issues and conflicts in a timely and professional manner.

Performance Monitoring

• Track and analyse account performance, providing actionable insights.
• Drive continuous improvement to enhance client satisfaction and retention.

Market & Industry Awareness

• Stay informed on industry trends, competitors and market developments.
• Use insights to position products and services effectively.

Contract & Sales Management

• Support contract management, renewals, and product listings with relevant teams.
• Provide accurate sales forecasts based on client trends and demand.

Benefits

WHAT WE OFFER:

• Basic salary + attractive commission scheme.
• Growth and development opportunities.
• Supportive and fast-paced working environment.

Job Requirements

MINIMUM REQUIREMENTS

• 2–5 years’ external business to business sales experience, preferably within FMCG, hospitality, B&Bs, boutique hotels, and guesthouses or food service
• Strong communication, planning, and organisational skills with effective territory management, time management, and problem-solving ability.
• Diploma or degree in Sales, Marketing, Hospitality, or Business Management is advantageous.
• Valid drivers license.
• Strong client relationship management skills with the ability to develop and maintain long-term partnerships with hotels, restaurants, caterers, and institutional clients.
• Solid understanding of hospitality environment,
• Negotiation and selling skills with a proven ability to close deals and identify upselling and cross selling opportunities.
• Proficiency in sales systems (CRM and order management tools), Microsoft Office (Excel, Word, Outlook) for reporting and account tracking.

How to Apply?

Interested candidates should Sign-up or login to apply now or candidates are invited to send their CV to [email protected] 

Closing Date: 13th August 2026

Note:

In order to increase your chances of a successful selection, kindly ensure that your application is complete and that all relevant information such as your qualifications have been provided with your application.   Otherwise, the Employer reserves the right not to consider your application for selection.