HORECA – Key Accounts Manager 91 views

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Apex is seeking a results-driven Key Account Manager to manage and grow relationships with key HORECA customers. The successful candidate will develop strategic partnerships, identify growth opportunities, and collaborate with internal teams to deliver exceptional customer service while driving sales and long term business growth.

Job Description

Key Responsibilities:

Sales

  • Develop and execute strategic business plans to hit or exceed designated revenue and volume KPIs.
  • Prepare and present regular sales forecasts and reports to senior management.
  • Achieve sales targets and grow market share

Client Relationship Management:

  • Build and maintain strong, trust-based relationships with key clients.
  • Understand clients’ business objectives, challenges, and opportunities to propose tailored solutions.
  • Act as the main point of contact for key accounts, addressing inquiries, concerns, and providing exceptional customer service.

Account Strategy Development:

  • Develop and execute strategic account plans that align with both client and company goals.
  • Identify growth opportunities within key accounts and recommend upselling or cross-selling solutions.
  • Collaborate with internal teams to align resources and capabilities with client needs.

Communication and Coordination:

  • Facilitate effective communication between clients and internal departments, ensuring that client needs are met efficiently.
  • Provide regular updates to clients on project status, performance metrics, and relevant industry trends.
  • Coordinate cross-functional teams to deliver on client commitments and resolve issues promptly.

Problem Solving and Conflict Resolution:

  • Anticipate and address potential challenges or issues that may arise within key accounts.
  • Resolve conflicts or disputes that may impact the client relationship in a professional and timely manner.

Performance Analysis:

  • Monitor and analyze key account performance metrics, providing insights and recommendations for improvement.
  • Identify opportunities to enhance client satisfaction and loyalty through continuous feedback loops.

Market Knowledge:

  • Stay updated on industry trends, competitive landscape, and emerging market developments that may impact key accounts.
  • Use market insights to proactively position the organization’s offerings to align with clients’ evolving needs.

Contract Management:

  • Collaborate with Procurement and finance teams to ensure contracts and agreements are accurately maintained and renewed on time.
  • Work in partnership with Procurement for New Product listing based on client request

Sales Forecasting:

  • Provide accurate sales forecasts based on understanding of clients’ buying behaviours and market trends.

Benefits

WHAT WE OFFER:

  • Basic Salary + Attractive Commission Scheme + transport
  • Growth and development opportunities
  • Supportive and fast-paced working environment

Job Requirements

MINIMUM REQUIREMENTS

  • 2–5 years’ external business to business sales experience, preferably within FMCG, hospitality, B&Bs, boutique hotels, and guesthouses or food service
  • Strong communication, planning, and organisational skills with effective territory management, time management, and problem-solving ability.
  • Diploma or degree in Sales, Marketing, Hospitality, or Business Management is advantageous.
  • Valid drivers license.
  • Strong client relationship management skills with the ability to develop and maintain long-term partnerships with hotels, restaurants, caterers, and institutional clients.
  • Solid understanding of hospitality environment,
  • Negotiation and selling skills with a proven ability to close deals and identify upselling and cross selling opportunities.
  • Proficiency in sales systems (CRM and order management tools), Microsoft Office (Excel, Word, Outlook) for reporting and account tracking.

How to Apply?

Interested candidates should Sign-up or login to apply now or candidates are invited to send their CV to [email protected] 

Closing Date: 13th August 2026

Note:

In order to increase your chances of a successful selection, kindly ensure that your application is complete and that all relevant information such as your qualifications have been provided with your application.   Otherwise, the Employer reserves the right not to consider your application for selection.

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