Off-Trade Sales Manager 223 views

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Job Description

Purpose

Lead and grow off-trade sales across Mahé, driving volume, distribution, and visibility in supermarkets, wholesalers, and retail shops. Ensure flawless execution of planograms, promotions, and pricing while building strong customer and distributor relationships. Directly manage the top 10 key accounts on Mahé and oversee the Off-Trade Sales Representatives responsible for mid- and lower-tier accounts across the island.

Top Accountabilities

• Lead, coach, and develop the Off-Trade Sales Representatives on Mahé.
• Directly manage the top 10 key accounts on Mahé, ensuring execution of joint business plans and promotional activities.
• Oversee account segmentation, ensuring mid- and lower-tier accounts are effectively managed by the Sales Representatives.
• Negotiate shelf space, displays, and promotional agreements with key accounts.
• Ensure planogram, visibility, and pricing compliance across all Mahé outlets.
• Drive numeric distribution and outlet expansion across Mahé.
• Execute seasonal activations and customer marketing plans to maximise ROI.
• Monitor competitor activity across Mahé and lead proactive commercial responses.
• Track and report KPIs including coverage, volume, distribution, execution score, and reporting compliance.
• Administer the JUBP for the Mahé distributor and manage shipment planning.
• Represent SBL/PBL at trade events and external stakeholder engagements on Mahé.
• Foster a culture of compliance with COBC and Health & Safety standards.

Job Requirements

• Diploma or Degree in Business, Marketing, or related field.
• Minimum 5 years’ experience in sales or account management, preferably in FMCG.
• Proven track record of delivering commercial performance and managing key accounts.

• Experience in leading teams and coaching for capability growth.
• Strong negotiation and relationship management skills.
• Analytical ability to interpret market data and drive informed decisions.
• Proficiency in sales reporting tools, EDGE, and CRM systems.
• Deep knowledge of the Mahé retail landscape and key account relationships.

How To Apply?

Seychelles Breweries is committed to creating a diverse working environment and is proud to welcome and encourage both female and male applicants.

All qualified applicants will receive consideration based on their merits and capabilities.

Interested candidate(s) are requested to Sign-up or login to apply now or Apply today and be part of something truly refreshing. Send all CVs to [email protected] mentioning in the subject role you are applying for.

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Closing date: 2nd July 2026

Note:

In order to increase your chances of a successful selection, kindly ensure that your application is complete and that all relevant information such as your qualifications have been provided with your application.   Otherwise, the Employer reserves the right not to consider your application for selection.